Many dentists, with policy support and the broad market prospects of the dental industry, have plans for individual practice. Being able to be their own leader is what many people dream of. It’s normal for dentists to have this idea, which shows that we dentists have pursuits, goals, directions, and dreams.
The development trajectory of countless individual clinics tells us that most dental clinics will encounter some problems more or less after opening. The operation of a clinic is not as simple as imagined.
Today, I will summarize the experience of some of my predecessors, hoping to be of some help to the dentist who is preparing to open the clinic.
One, clear one’s own position
To open a clinic by yourself, you are not only a doctor, but also an operator and manager of the clinic.
Therefore, we should not limit our thinking to the dentist, but should consider the operation of the business. This requires dentists to continue to learn, get in touch, and try more. Being able to keep pace with the times, grasp the direction of business development and industry development trends, but also take into account the ideas and habits of customers, that is, patients.
- Correct your attitude
Dentists open their own clinics and cannot be compared with practicing doctors. You are more of a server than a master. Treating your customers and patients with a service mindset is the long-term way to operate the clinic.
Three, have its own characteristics
People often say: Do not open a shop without special features. This sentence actually has a very important guiding significance in the development of the clinic. There are more and more dental clinics. Why do people choose your clinic? This involves a characteristic issue.
Whether it is technical and management advantages, environmental service advantages, or price awareness advantages, clinics always need to have their own advantages. Otherwise, how do you persuade patients to choose your clinic.
Fourth, do a good job in the market positioning of clinics
Don’t blindly pursue tall, because not all clinics are suitable for this route. What determines the route of the clinic is the positioning of the target customer.
Your clinic is opened in a high-end community. The tall and high-quality service is the route your clinic should take. However, if the clinic is opened in an ordinary community, the high level will undoubtedly increase the cost, and the price should not be too high. Will affect the operation of the clinic. So, determine your target customers to decide what positioning route your clinic will take.
- Have a complete management system
As an outpatient clinic, it is a combination of talents, technical equipment, brand, price, etc. As a leader, you must have an overall view and then have a complete and unified management system. In this way, you can be more calm about the operation of the clinic.
The above points are just a simple summary, of course, they are certainly not comprehensive. However, I hope that the doctors who I see can pay attention to every detail, so as to support the clinic to go further. I also wish that all dentists can have their own clinics, and develop better and better, from then on to the peak of life.
Some useful dental material resource reference:
Dentist material from Brand: Dental Lab Shop
Dental Instrument from Dental Laboratorio
lithium disilicate dental
dental sandblasting unit